Transforming B2C Retail: Brand Experience Platform with Sanity
Bringing content, commerce, and community together for deeper customer connections and seamless digital experiences.
Industry
Travel & Tourism
Overview
Services Provided
The client was looking to build more than just an ecommerce site,they wanted a space where their brand could come to life and customers could feel part of something bigger.
We helped them create a platform that blends content and commerce, making it easy to share stories, highlight products, and connect with their audience in a more meaningful way.
Magento PWA Studio / React /
Android / iOS / Laravel / MySQL
20 Weeks
May 1
Ecommerce
Laravel
Services Provided
The Goal
The customer needed an online platform that could do more than just sell products.
Shared Experiences
They wanted a space where people could connect with the brand, share experiences, and feel part of a larger community.
Relationship Building
The goal was to build stronger relationships with their customers by creating a platform that brings together content, conversations, and brand values in one place.
Connection
Growth
Community
Engagement
Challenges
Rigid Infrastructure
The client’s existing ecommerce setup was too rigid—it lacked flexibility for content updates, made it hard to tell the brand story, and didn’t support the kind of customer engagement they were aiming for.
Marketing Friction
Their marketing team struggled with slow content workflows, and the platform couldn’t keep up with evolving user expectations across devices.
Infrastructure
Storytelling
Platform
Mobile Experience
Process
DetermineWe start by understanding your needs, challenges, and assumptions to lay a strong foundation for your project. This ensures a smooth ecommerce website development services journey.
STEP 1
STEP 2
DescribeFrom project scope to risk assessment and milestones, we map out every detail, creating a clear roadmap as a leading ecommerce development agency for seamless execution.
DesignWith wireframes, prototypes, and a user-centric approach, we craft intuitive UI/UX and robust system architecture, enhancing your store with best ecommerce hosting services.
STEP 3
STEP 4
DevelopEngineering, API integrations, QA, and security come together to build a high-performing, secure, and scalable solution with expert Ecommerce web development.
DeployFrom environment setup to product deployment and migration, we ensure a smooth launch with ongoing support, backed by reliable best ecommerce hosting services.
STEP 5
Solution
The brand experience platform is an initiative to facilitate users to interact with the customer’s brand community and to strengthen the user relationship. The platform is the portal to participate in various outdoor events like hiking, trekking, etc. conducted by the customer. It also contains details of guides and blogs published by the community.
Rigid Infrastructure
Rigid Infrastructure
Problem
The brand experience platform is an initiative to facilitate users to interact with the customer’s brand community and to strengthen the user relationship.
Solutions
With wireframes, prototypes, and a user-centric approach, we craft intuitive UI/UX and robust system architecture, enhancing your store with best ecommerce hosting services.
Marketing Friction
Marketing Friction
Problem
The brand experience platform is an initiative to facilitate users to interact with the customer’s brand community and to strengthen the user relationship.
Solutions
With wireframes, prototypes, and a user-centric approach, we craft intuitive UI/UX and robust system architecture, enhancing your store with best ecommerce hosting services.
Technologies used
Sanity CMS
Implemented Sanity for flexible CMS.
Azure DevOps
Enabled efficient deployment with Azure DevOps.
Next.js
Built with Next.js for high performance.
45%+
Increase In
Conversion
20%
Uplift In
Average Order
2x
Traffic Spikes
During Peak Sales
Impact
Content Control Simplified
The experience platform uses Sanity to manage most of its content. The content editors can use Sanity to create homepages, custom landing pages, and customize the look and feel of the pages.
Dynamic Relationship Content
The details of the customer Guides and Friends, the events they attended, and the products they recommend can be configured via Sanity
Community-Driven Content
The content editors can publish blogs for and by the community through Sanity. The routes and details of the customer classics events and trails can be configured and managed from Sanity.
Conclusion
When we set out to rebuild their digital storefront, our focus was always on people—not just transactions.
Flexible CMS
By giving the team a flexible CMS, speeding up every page, and staying by their side with ongoing updates, we helped turn casual visitors into loyal customers.
Smoother Shopping Experience
We were able to provide a smoother shopping experience, more repeat business, and a platform that’s ready to grow alongside the brand.
Case Studies
Transforming B2C Retail: Brand Experience Platform with Sanity
Our customer needs an online platform to expand its brand experience community and strengthen customer relationships.
Quick B2C e-commerce launch using Shopify
Our customer needed a quick and reliable migration of their e-commerce site and their content to Shopify.
Data Engineering & Integration
Our customer needs an expert team to fully manage their cloud based data integration and data engineering requirements.